Pinterest stats show the platform as a predominantly female platform, with two times as many female Pinterest users than male users. One of the main Pinterest statistics to take into consideration is the platform’s gender demographics. The social media platform turned its user growth into positive numbers in 2022, starting the year with 433 million users in the first quarter, which it sustained in Q2. The platform attributed the fall to lower search traffic due to an algorithm change by Google. The number of Pinterest users continued to dip throughout the year and closed 2021 out with 431 million users, the lowest in six quarters. The platform peaked at 478 million users in Q1 2021 before falling to 454 million the following quarter. That said, the number of Pinterest users has been mostly falling over the past few quarters. As one of the world’s most popular social media sites, Pinterest currently has 433 million monthly active users (Pinterest, 2022).Įven though this number may pale in comparison with that of social media giant Facebook (which has 2.94 billion monthly active users ), at nearly half a million, Pinterest’s reach is still pretty impressive.
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